Pure Florida
Pure Florida is a family-owned and operated business offering a wide range of water-based activities and adventures designed to showcase the natural beauty of the region. With a focus on providing fun and educational experiences, Pure Florida offers boat tours, fishing charters, jet ski rentals, eco-tours, and sunset cruises that cater to visitors of all ages.
One of the most popular offerings is their sightseeing cruises, where passengers can enjoy narrated tours that explore Naples’ waterways, including views of local wildlife like dolphins, manatees, and a variety of bird species, as well as the luxurious waterfront homes. Pure Florida also offers specialized tours such as dolphin watching and sunset cruises, where guests can relax and take in the breathtaking Gulf Coast views.
For those interested in fishing, Pure Florida provides fishing charters that range from family-friendly trips to deep-sea fishing excursions led by experienced captains. They cater to both novice and seasoned anglers, ensuring a successful and enjoyable fishing experience.
The company also emphasizes eco-tourism, with educational tours focusing on the unique ecosystems of Southwest Florida. Pure Florida is a popular choice for visitors and locals alike, offering memorable adventures on the water with a mix of relaxation, wildlife encounters, and fun activities
Experiences

Naples Sightseeing Day Cruise
Cruise out to the Gulf of Mexico enjoying the fresh air and lively beach music for an unforgettable experience. The 90-minute cruise experience departs from historic Tin City in downtown Naples, cruises the canals of Port Royal, Naples Bay and out to the Gulf of Mexico. Restrooms and cash bar on board.

Dolphin Watch / Eco Tour
Enjoy one of the most popular Pure Florida experiences with a trip to Keewaydin Island. This 3-hour tour experience departs and returns to historic Tin City in downtown Naples and cruises through Naples Bay, Dollar Bay and Rookery Bay. Guests receive a free Pure Florida Shelling Bag, free bottled water and there is a marine restroom on board.

Naples Sunset Cruise
Enjoy a unique sunset cruise with Pure Naples! Relax with a drink, admire Naples Bay, Port Royal, and luxurious mansions, and capture the Gulf sunset's colors. Perfect for a romantic date or family adventure, with a chance to see dolphins. Restrooms and cash bar on board.

Deep Sea Fishing
Climb aboard M/V Sea Flight for an exciting fishing trip. Pure Florida offers 4-Hour, 6-hour and 8-hour Deep Sea Fishing Trips throughout the week. Pure Florida Fishing is charter ready including everything; licenses, rods, reels, bait and tackle. All keeper fish are cleaned, fileted and put on ice for easy transport home.

Backwater Calm Bay Fishing
This is the perfect trip for all ages and experience levels. We fish in and around coastal islands and up to 3 miles offshore for the best combination of nature viewing and fishing. The 3.5 hour trip is offered twice daily departing from historic Tin City.
Private Charters
Get the VIP experience aboard one of our WorldCats, M/V SEA FLIGHT II or M/V SEA FLIGHT III. Our Captain will take up to 6 people out for a customized experience. Cruise our waterways, sightsee along the coastline or take more time and see the 10,000 islands up close.

Jet Ski Rentals
Feel the adventure and thrill of getting up close to nature and picking up speed in the Gulf of Mexico. Up to two guests per Jet Ski with hourly, half-day or full-day rental times. Pure Florida provides maps to navigate and the skis have a storage spot to keep personal items. Life vests available for all guests.

Deck Boat Rental
Be your own Captain with a half-day (4 hours) or full-day (8 hours) Deck Boat Rental. These easy to operate vessels also have plenty of storage/cooler space and comfortable seating for the whole group. Cruise our waterways, stop for lunch at a dockside restaurant, or beach at Keewaydin Island for some shelling.